
Online Marketing Manager at ARS
Greater Memphis Area

Online Marketing Manager at ARS
Greater Memphis Area
IT Sales / Computer Hardware & Software Sales / Solution-based Selling / Services Sales / Consulting Sales / IT Research & Analysis / Web Marketing / Web Development / SEO Search Engine Optimization / Sharepont Services.
Ten years professional Sales & Marketing experience working with Technology, Transportation, Logistics, and Healthcare Industries. Effective in Business Development and Account Management sales to Enterprise Clients and IT Vendors.
Background in IT Research & Analysis and Sales of Consulting Services (Gartner Group / Forrester). Strong Marketing and Public Relations skills in support of Sales. Sales success using targeted database marketing. Effective in Web Marketing & Development strategies using technology as a competitive edge.
Trained in Complex Sales Techniques, Negotiation Strategies, Team Building, and Leadership. Able to interact well with senior executives and key decision makers as well as serve as liaison with IT and end-users.
Skilled in public speaking and in giving executive and large audience presentations.
(Information Technology and Services industry)
November 2005 — May 2007 (1 year 7 months)
Sales and Marketing for twenty-year-old Memphis-based IT Services company with 70% business dedicated to the FedEx account.
Services include Software Development, Software Project Management, Sharepoint Consulting, Managing On-Shore Engagements, and providing client firms with Out-Sourcing, Executive Recruiting and Technical Staffing.
Promoted to Marketing Manager overseeing development of all customer-facing materials, presentations, proposals, online marketing, and trade-show events. Accepted interim position as Online Marketing Manager for new client ARS in need of candidates after being sold off by The ServiceMaster Company.
(Public Company; 10,001 or more employees; Hospital & Health Care industry)
July 2002 — April 2005 (2 years 10 months)
Web Development & Marketing for $2B Beverly Enterprises, Inc (BEI), nation's largest post-acute healthcare firm.
Provide technical leadership & architecture services for web initiatives including software development, site creation, vendor management, and new web technology research.
Publish time-critical (investor-finance-regulatory) information, provide web analytics, and oversee maintenance & support services for multiple corporate websites integrated with PeopleSoft & Oracle.
Provide updates to Senior Management, interface with Beverly's 454 nation-wide facilities, and serve as Marketing liaison to IT. Improve website rankings through SEO (Search Engine Optimization).
Responsible for successful $2.2M project in 14 months to develop 7 corporate websites on Microsoft Content Management Server platform - a record according to Microsoft White Papers.
All projects delivered on time and under budget. Winner of 5 Website Marketing Awards including "Best of Category".
(Information Technology and Services industry)
March 2000 — August 2002 (2 years 6 months)
District & Regional Sales Management of advanced managed hosting and new technology / streaming media services (live broadcasts and archived) for distance-based learning, online-training, product advertising, and custom IT solutions sold to major accounts throughout Southeast US.
Managed hosting services clients included The Trane Company, CMA, and Service-Merchandise.
Streaming media clients included The State of Tennessee - Governor Sundquist's "State of the State" address to 60,000 state employees and a trial online training project for FedEx 1,600 remote Ramp Agents.
Other Pay-Per-View web-streamed events included Congressional & Senatorial political debates, Willie Nelson concert, Metallica LIVE, and exclusive PPV broadcast of Woodstock '99.
(Logistics and Supply Chain industry)
April 1998 — March 2000 (2 years)
Competitive sales research & analysis of Global-National Accounts data - reporting weekly to FedEx Senior VPs, Regional VPs, and VPs of Sales and Marketing.
Served as member of 6-person team charged with the development & implementation of web-based FedEx Online Contract Management System (PIONEER) to serve FedEx Sales organization and National-Global accounts.
Successful launch of PIONEER cut FedEx contract approval process time by 94.4%.
Developed and managed three of company's first intranet websites for Air Operations, FAO, and Corporate Aviation.
(Information Technology and Services industry)
December 1993 — March 1998 (4 years 4 months)
Sales of IT Research, Analysis and Consulting Services to C-level clients at major accounts throughout the Southeast.
Customers included CIOs, Directors of IT, Managing Directors, and VPs of Marketing for clients such as FedEx Corporation, International Paper, First Tennessee Bank, St. Jude Children's Research Hospital, Baptist Memorial Hospital, Methodist Healthcare, Hilton Corporation (Promus), TVA, Hospital Corporation of America (Columbia-HCA), LexMark, HP Engineering, Tektronix, ACXIOM, The State of TN, and Georgia-Pacific.
(Public Company; 1001-5000 employees; Information Technology and Services industry)
July 1988 — March 1992 (3 years 9 months)
National & Major Account Management for sales of computer hardware, software, services, and training as Senior Account Manager for international systems integrator BusinessLand.
Clients included First Tennessee Bank, International Paper, Holiday Inns, Inc., Promus Corporation (now Hilton), NORTEL, Columbia-HCA, Dover Elevator (Thyssen-Krupp), and Baptist Memorial Hospital.
Promoted to UNIX Sales Specialist overseeing all corporate and government SCO and NeXTSTEP sales projects covering a three state area.
Promoted to FedEx Global Account Manager - established on-site offices within FedEx Procurement, managed team of five technical & support staff to oversee account sales to FedEx locations world-wide for computer hardware, software, services, training, and network development.
Doubled account annual volume increasing monthly revenues to regularly range between $800K and $1M.
Technology Sales, IT Consulting Sales, IT Research & Analysis, Major Account Management, FedEx Account Management, Microsoft Sharepoint Services, Microsoft Content Management Server (CMS), Web Marketing, SEO, Search Engine Optimization, Web Marketing, Web 2.0, New Media, Streaming Media, Technology Products and Services, Web Development, Distance-Based Learning, Online Training, Marketing & Public Relations
Women in Technology of the MidSouth (W.I.T.M.) - Co-Founder & President
International Association of Business Communicators (I.A.B.C.) - Past President
Carnival Memphis (PTAH) - Board Member / Royal Court